A design ‘challenge’ is always a good thing – The making of the Mills College Pantry logo
Late last year, I was asked to create a logo for the pantry.
The important elements that I focused on were: social/economic/food justice aesthetics, the idea of coming together/supporting each other, clean and simple, striking and modern, clean.
The pantry was created to meet the increasing need of food and income-insecure students. It is specifically *not* a food pantry, but a pantry that also houses basic goods. In the Bay Area, where costs are astronomical, they wanted a logo that met the aesthetic of local grassroots activism, while lifting any stigmatization of being food insecure.
Lastly, I’m sharing some first variations of the logo that I created, which includes a nod to activist culture in the Bay.
What do YOU think of the logo?