A design ‘challenge’ is always a good thing – The making of the Mills College Pantry logo
54058
post-template-default,single,single-post,postid-54058,single-format-standard,eltd-core-1.1.3,borderland-child-child-theme-ver-1.0.0,borderland-theme-ver-2.5,ajax_fade,page_not_loaded,transparent_content,vertical_menu_enabled, vertical_menu_left, vertical_menu_width_290,wpb-js-composer js-comp-ver-7.9,vc_responsive

A design ‘challenge’ is always a good thing – The making of the Mills College Pantry logo

Mills Pantry text in blue, in white basket surrounded by blue circle.
May 29, 2019
in Design

A design ‘challenge’ is always a good thing – The making of the Mills College Pantry logo

Late last year, I was asked to create a logo for the pantry.

The important elements that I focused on were: social/economic/food justice aesthetics, the idea of coming together/supporting each other, clean and simple, striking and modern, clean.

The pantry was created to meet the increasing need of food and income-insecure students. It is specifically *not* a food pantry, but a pantry that also houses basic goods. In the Bay Area, where costs are astronomical, they wanted a logo that met the aesthetic of local grassroots activism, while lifting any stigmatization of being food insecure.

 

Lastly, I’m sharing some first variations of the logo that I created, which includes a nod to activist culture in the Bay.

 

What do YOU think of the logo?

  • Mills Pantry alternative logo with text in basket of home goods.
  • Mills Pantry alt logo. White text in two circles of black and white.
  • An image of the Mills Pantry logo that has the text in a basket of home goods.